Prof Piyush "Pi" Sharma has more than thirty five years’ professional experience across both industry and academia. He joined the School of Marketing at Curtin University in January 2014 and has served as a member of the Academic Board of Curtin University, Strategic Review Board of the Faculty of Business and Law, and Curtin India Mission. He is a co-founder of the Customer Experience Research Group, Innovation Research Hub (IRH) and Navigating Inter-cultural Experiences (NICE) platform in the School of Management and Marketing. He has served as Associate Editor (Marketing and International Business) for Journal of Business Research since 2015 and a member of the Australian Research Council (ARC) College of Experts during 2022-25.

Professor Sharma is ranked among the top 0.2% researchers in the world across all fields of research and ranked among top 100 business researchers in the global P-rankings based on publications in ABDC journals since 2013 and top 65 business scholars in Australia by Research.com based on his high D-index (Discipline H-index). He was also recognised as the only Rising Star from marketing area among Australia’s Top 40 researchers across all disciplines in 2019. He is also the most popular author from the Faculty of Business and Law at Curtin since 2014 with more than 330,000 downloads and views of his publications.

His past research covered services and international marketing, cross-cultural consumer behavior, self-regulation and regulatory failure, branding and marketing strategy, marketing-finance interface, organizational behavior and management, among others. His current research uses a multi-disciplinary perspective to study the role of emerging technologies and business innovation in addressing the challenges and opportunities faced by people from Culturally and Linguistically Diverse (CaLD) backgrounds, particularly in community welfare and healthcare sectors.

Professor Sharma is a member of the Editorial Review Boards for Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management, Industrial Marketing Management, Journal of Business Research, Journal of Knowledge Management, European Journal of Marketing, Journal of Service Theory and Practice, Journal of Services Marketing, Journal of Product and Brand Management, International Journal of Emerging Markets, and Journal of Indian Business Research. He has also served as Co-editor for Marketing Intelligence & Planning, Associate Editor for Journal of Services Marketing, Senior Editor (Marketing) for International Journal of Emerging Markets, and Regional Editor (Asia) for Journal of Knowledge Management.

He has published 144 peer-reviewed articles with more than 14,000 citations in top international journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Journal of Service Management, International Business Review, Journal of Service Theory and Practice, Journal of Services Marketing, Asia Pacific Journal of Management, International Journal of Manpower, Psychology & Marketing, Journal of Advertising, Journal of Marketing Management, Marketing Intelligence & Planning, Journal of Hospitality and Tourism Research, and Journal of Retailing and Consumer Services, among others. 

Professor Sharma has also presented papers at more than 150 international conferences, delivered more than 150 keynote speeches and invited talks, and conducted more than 100 research workshops around the world, including Asia (China, India, Hong Kong, Indonesia, Malaysia, Nepal, Philippines, Singapore, Thailand, UAE and Vietnam), Europe (France, Germany, Greece, Italy, Netherlands, Portugal, Slovenia and UK), and North America (Canada and USA). He has successfully supervised 30 HDR students so far and is currently co-supervising 14 HDR students, besides mentoring many early and mid-career researchers. He also advises and works very closely with many private, public and not-for-profit industry partners in community care, higher education, financial and healthcare services, and international business sectors, in Australia and overseas. 

He has raised about AUD 2.0 million in research income from both internal and external sources so far, including NTU Singapore, Hong Kong Polytechnic University, Research Grants Council of Hong Kong, Curtin University, Western Australian Public Health Alliance (WAPHA), Bankwest Curtin Economic Centre (BCEC), Australian Research Council (ARC), CPA Australia and Western Australia government. These include an ARC Discovery Grant on "Optimizing benefits of cultural diversity in Australian healthcare sector" worth AUD 434,425, an ARC Linkage Grant on "Optimising cost-effective services to the aged CaLD community" worth AUD 105,665 in association with Umbrella Multicultural Community Care Services Inc. and a $60,000 grant from CPA Australia to develop an ESG Readiness tool to help accounting firms evaluate and benchmark their ability to implement ESG guidelines and reporting requirements.