Vanessa Quintal’s business experience includes marketing management and market research in the areas of tourism and leisure, food and wine, sports, electronics, banking and education in Australia, Asia, Europe and the USA.

Since working in academia, she has generated over 90 publications in international and peer-reviewed journals and conferences, with a focus on cross-cultural consumer behaviour associated with eudaimonism, hedonism, binging, risk and personality. Her publications have garnered Highly Commended Paper awards in International Journal of Wine Business Research (2018) and International Journal of Culture, Tourism and Hospitality Research (2015). Vanessa served as an editorial board member for the International Journal of Hospitality and Tourism Management in 2020/2021. Currently, she is as an editorial board member for Tourism Management. Her market-driven research extends to Moojepin Saltbush, Araluen Botanic Park, Busselton Jetty, Wine Industry Association of Western Australia and Tourism Western Australia.

Prior to academia, she has 16 years of field experience in marketing conventions, hotels, fashion, food, entertainment and education. Her appointments in industry include Curtin University’s Division of Humanities (1998-2002), Karrinyup Shopping Centre (1995-1996), Hotel Properties (1991-1995), Century Park Sheraton (1988-1991) and Singapore Tourism Board (1985-1988). The portfolio of international brands that she has managed encompasses Sheraton hotels, Haagen-Dazs ice-cream, Godiva chocolates, Planet Hollywood’s themed restaurants, Bvlgari, Emporio Armani, Jose Carreras concerts and Dame Edna dinner theatres.

Her practitioner experience has required extensive travel to Europe (Paris, Warsaw, Prague, Bratislava and Budapest) and Asia (Singapore, Kuala Lumpur, Penang, Jakarta, Bandung, Surabaya, Bangkok, Hanoi, Ho Chi Minh and Hong Kong) to set up agreements with education agents for Curtin University. Similarly, she has travelled to the UK and Europe (Frankfurt, Dusseldorf, Stuttgart, Milan, Copenhagen, Stockholm, Oslo and Helsinki) to negotiate contracts with tourism wholesalers for the Century Park Sheraton.