Jack Ng-Soon-Chye, DBA, MBA, BSc (Econ), PGCert BRM, AFHEA

Jack Ng-Soon-Chye is a Singapore-based consumer researcher, marketing educator, and e-commerce practitioner. He holds a Doctor of Business Administration from the University of Canberra, where his doctoral research developed the concept of AI-Augmented Memory to explain how AI-mediated platforms retain, reactivate, and reintegrate consumers’ behavioural traces into subsequent decision-making.