Professor Billy Sung is a national and international award-winning professor at the School of Management and Marketing, Curtin University. Billy specialises in digital marketing, AI-human interaction and consumer psychology, consulting for many local, international, and multinational industry partners. Billy’s research is based on the use of digital innovation such as artificial intelligence and social listening as well as consumer innovation such as biometrics to conduct market and consumer research. He is passionate about solving industry challenges and marketing problems with digital technologies, data, and consumer insights. His research and industry consultancy have informed the design of effective marketing communications, product design, corporate social responsibility initiatives, behavioural change techniques, and teaching innovations around the world. His research on biometrics and neuromarketing is recognised internationally and has been featured in an TEDx talk (https://youtu.be/ZMoQY84NTgE).